What possesses the wealthy scion of one of America’s greatest industrialist families to embark on a late-in-life crusade to overhaul the fundamental infrastructure of the entire internet? Something that even exorbitant wealth can’t shield someone from: How mean people can be on the internet.
During a messy, public divorce, which ultimately settled in 2011, Frank McCourt Jr., then the owner of the Los Angeles Dodgers, received a huge amount of internet backlash from the team’s fans. The attention he expected, but not the vitriol.
“Of course it comes with the territory,” McCourt tells Fortune in an interview. “You own a magnificent franchise like the Dodgers in a big media market like LA, you get divorced. There’s going to be a lot of noise—I get it.”
But this was 2010 to 2011, the birth of the social media age.
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